A few years ago I was very kindly given a book. I never read that book. There it sits, right in front of me, on my bookshelf. Sadly, its unused pages rest darkly next to thousands more. All dog-eared in my imagination; marked for a future journey when time and priorities let me read them. Sound familiar?
Anyway, this book is called “The Dip” and it is written by one of our more active non-fiction contemporaries, Seth Godin. He is celebrated, to be sure, and I really have meant to get around to taking in some of his material (please, Seth, don’t take my pass-over as a slight). But, alas, I had not yet done so until just a moment ago.
A Facebook-friend of mine linked her status to one of his blog posts, and I followed the thread. Out of a combination of guilt and interest, I went digging around on this blog – for about three minutes. We should all be heartened to know that in such a short time I was able to stumble across something provocative enough to spark a blog post of my own.
As suspected, Seth Godin has written more than one book (12 bestsellers, actually, translated into a mere 33 languages). “All Marketers Are Liars” was recently republished with a quippy new cover and rewritten forward. It was the second sentence of this forward that prompted me to shift my attention:
“You believe things that aren’t true.
“Let me say that a different way: many things that are true are true because
you believe them.”
And, yes. I am going to link this statement to the GMAT. It seems appropriate, don’t you think? A book about marketers and marketing inspiring thoughtful commentary about the Graduate Management Admissions Test? Thought so.
Many of you out there believe that the GMAT is an aggravating obstacle you must begrudgingly overcome on your way to your future. It is set up to trap you, undermine you, and generally be an annoying pain in your butt.
Untrue!! The GMAT is there to ensure that your graduate business education is as fruitful as possible. The GMAT will weed out those folks that don’t take their studies seriously enough to, well, study. It will stand up and speak for you to the various admissions committees that will be vying for your tuition dollars and impending endowments after you get “CEO” embossed on your business card. The GMAT forces you to get back into the mode of ‘student’ before you actually requalify for the designation.
The GMAT is necessary. It is impossible to overstate the impact your attitude (i.e., beliefs) has on your performance and potential score. Do what is necessary to make the GMAT the catapult it ought to be rather than the ball-and-chain your competition views it as. That’s some truth for you.